Every Year in Business is an Opportunity to Celebrate

A company anniversary is an achievement that deserves recognition. Considering the average company stays in business less than seven years, businesses that last have reason to celebrate.

This month, Dawson & Dawson celebrated our 7th anniversary. The entire Dawson & Dawson team celebrated our good fortune with our business neighbors, networking groups and clients. It is no accident that our traditional Open House event is on St. Patrick’s Day, the luckiest holiday of the year. Each year we look forward to the shamrock green decor and Irish festivities. Many guests come for the Irish cuisine and prize drawings. Everyone leaves with a smile and a wee bit more connected.

Anniversary events do much more than recognize the achievement of another milestone. If done right, they boost employee morale, strengthen customer relations and increase visibility within the community. Plus it’s fun.

Like a Fine Wine Business Gets Better with Age

In the business world, age symbolizes strength and security in the marketplace. A successful anniversary program is as much about past accomplishments as it is about future progress. It will communicate to employees, customers and the competition that your company has survived so far and intends to be around for many years to come.

It’s Party Time

How your company commemorates its anniversary depends on its culture, traditions and budget.  Outdoor company-wide picnics are a popular choice. Outdoor gatherings allow employees to bring entire families to the event. Picnics are also a great venue for team-building activities. Don’t underestimate the value of connecting with the personal side of your employees and co-workers.

Some companies may choose to have semi-formal or a black-tie event for the more significant milestone anniversaries. A sit-down dinning affair sets an elegant tone emphasizing that this anniversary is a remarkable achievement.

Or you can get creative and design an event that fits your company culture. Ultimately, budget and corporate image will determine where your celebration lands on the party spectrum.

Let Them Eat Cake

No matter if it is a formal affair or summer outdoor games, an effective company anniversary recognition program generates excitement for weeks leading up to the event. The anniversary becomes a series of activities and experiences leading up to the gala affair. As for the party … make sure it is a true celebration. Don’t take the fun out of the party with hours of presentations.  This is a party not a company meeting.

The Dawson & Dawson St. Patrick’s Day Open House event just get’s better and better every year. Click over to our Facebook for pictures of this years fun.  I can’t wait to see what we come up with for our 10th anniversary.