Showing The Love – Benefits of Employee Advocacy
Have you ever gone to a new restaurant, looked over the menu and couldn’t decide what to order? Then you ask the waiter “What is your favorite dish?” Who better to ask than the people who work there, right? I do this often and I am rarely disappointed with their recommendation. This may be one of the oldest and finest forms of employee advocacy.
It’s easy to recognize people who enjoy where they work, or love the products that their company produces. They personally use the products and they talk about it. They tell their friends, their family and anyone who will listen about the product and the company. Without realizing it, those employees are elevating their company‘s brand. Those employees are advocates!
When employees share their experiences with your product and/or your company online, readers take notice. Nine out of ten consumers read online reviews and recommendations when making a buying decision. Employee reviews on sites like Glassdoor count on it. Many brands have already implemented employee advocacy programs and have see huge benefits, such as:
- Increased brand awareness
- Increased lead generation
- Increased social engagement activity
- Increased website traffic
- Attracting top talent
If you haven’t already, now is the time to consider an employee advocacy program. Some of your best social marketers are right at your fingertips. Start empowering your employees to show their love for your company and products. Marketing Profs has a few suggestions on how to get started here.